Before the ETQ's new runners would hit the store. A concept was to be created which helped boost the philosophy behind the shoes. Named 'Sonic' the shoes were straight from the famous Sonic game and had to be treated accordingly. With speed and agillity in mind I created a concept based on these principles. Directing both the photography and the outcome of the final product, this was a project I enjoyed a lot.
All black everything. ETQ created two new types of shoes that were based on the all black concept. Taking this as a starting point I wanted to exaggerate this aspect and shed light on some of the iconic features of this shoe. One of the most iconic parts of the shoes had to be the material, so we build the visuals around the black mesh. I strived to create a dynamic visual story while staying true to the concept.