Luilak Festival

Festival branding

Luilak is a 'special' dutch annual tradition, it's weird trust me. Luilak Festival is all about emphasizing the crazyness of this tradition. In combination with the animals theme this series begged for a set of visuals that covered both aspects. Illustration was the best option looking at the different keyvalues the client wanted. So that's what I did, hope you like it!

When creating a visual identity I always keep the broader application in mind. A visual identity is only as good as the way it's used.